Łódź Design Festival, apart from presenting the newest and the most interesting design trends from around the world, also wishes to propagate knowledge about design and its phenomenon as a bridge between art and business. A core element of the festival are lectures by professionals: designers, producers and curators, who represent various fields (graphic design, architecture, fashion, advertising), and thus, different philosophies of design. This year, lectures will be divided into two themes: Amazing Life and Amazing Books.
is the patron of the Lectures and Workshops.

Entrance to the lectures with multi-entrance pass (30PLN), available in the Festival Office, Tymienieckiego 3.

15.10 FRIDAY
10.30-16.30 lectures, Łódź Art Center:
_10.30 Wojciech Mierowski, SAR, Brand Design, or I’m a pianist in a brothel (PL) *
_11.20 Małgorzata Leniarska Dragon Rouge, SAR: Current design trends against the socio-cultural background of 2010 (PL)
_12.00 Rolf Luchsinger, Use the air: inflated structures and Tensairity (ENG)
_12.30 Ewa Solarz, domplusdom.pl, „D.E.S.I.G.N.” – book presentation (PL)
_13.00 Czesława Frejlich, „Rzeczy niepospolite” –  book presentation (PL)
_13.30 Bogna Świątkowska, „Nerwowa drzemka” –  book presentation (PL)
_14.00 Naama Steinbock HIT, REDDISH,  Culture agents (ENG)
_14.40 Galit Gaon, Design Museum Holon (ENG)
_15.10 Andrea Trimarchi,  Moulding Tradition (ENG)
_16.10 Tomasz Jaśkiewicz, Creating dynamic spaces via interactions with their users (PL)
_16.40 Kerim Seiler, Form translates content (ENG)

Details about lectures:

10:30 Wojciech Mierowski, SAR, Brand Design, or I’m a pianist in a brothel
In contrast to the title, or maybe thanks to it, this is a lecture about a very serious and important new role of design in the modern world – the world of brands. Assuming that brand is not a term only relevant for the field of commerce.
Marlboro is a brand, so is Owsiak and… the Church.
Why do we need brands, why do we like them, love them or hate them?
Why is the logo of Naomi Klein’s “No logo” also a logo? Why is Naomi Klein a brand herself – something which she seems to be fighting against?
Finally, why not logo itself but the entire brand system is important?
How do these issues influence the designer’s work? What does all this mean to us?
A dash of Jung, a sprinkle of Olins, interesting examples, many (thought) provoking images.
Let’s talk light about what is grand, and seriously about what is small.
The goal of this lecture is to clarify our views about modern design and branding and also to open the audience to the new world: the world of brands.

Wojciech Mierowski
Lawyer by education. Professionally: a creator, graphic artist, painter, sculptor, illustrator, cartoonist, consultant – in a nutshell: a designer. An ad man since 1987, i.e. from the very beginning of advertising in Poland. Cofounder of Brand Nature Access agency – one of Corporate Profiles DDB group companies specialising in branding and visual identification. For many years, he has been a designer, brand consultant, creator of corporate and brand identity.
For the past few years, together with Mariusz Przybył (Managing Partner BNA), he has been conducting courses on brand and corporate identity. Author of many publications in professional media. Dragan Sakan regards him as a designer of the next generation – “New European Design” (“The Moment”). He is an “Impact” magazine’s Person of 2002 award nominee. Numerous awards for projects realised in Europe (Epica, EDA), in the world (the USA: Creativity) and in Poland (Złote Orły, KTR, Effie).

11:20 Małgorzata Leniarska Dragon Rouge, SAR, Current design trends against the socio-cultural background of 2010
The ability to identify and track changes in consumer needs, expectations and attitudes plays a key role in the creative process. We need to consider our audience as a whole, consider their attitude towards their lives and the world that surrounds them, and how they are “reprogrammed” both by socio-cultural phenomena and marketing communication. The presentation focuses on the current image of main socio-cultural trends and their influence on design in general. It identifies 7 main tendencies in design shows how they are reflected in packaging communication of different product categories. Many of inspiring examples presented during this lecture come from the “trendsetting” design markets of France, Great Britain and the USA.

Małgorzata Leniarksa
Since 1994, a managing partner of an international branding agency Dragon Rouge. She gained her experience as a client at Colgate-Palmolive. She has been the manager of projects for Coca-Cola, Danone, Agros Nova, Nestle, Bahlsen Sweets, Hortex, Hochland, Kamis, Grupa Żywiec, Posti, Wyborowa. She has advised WSiP and PGNiG before their introduction to the Warsaw Stock Exchange.
She is the Polish representative of the largest European association of branding companies: PDA. She is the President of Klub Brand Design. She is often invited to marketing conferences, where she presents issues related to branding and design. She is a lecturer at the School of Branding Strategy (Szkoła Strategii Marki). She also teaches brand design at the Academy of Fine Arts in Warsaw.
She graduated from the Philology Department at the University of Warsaw, and holds an MBA degree of the International Management Centre and the University of Illinois

12: 00 Rolf Luchsinger, Use the air: Inflated structures and Tensairity
Inflated structures fascinate designers, architects and engineers for many decades. The core of this fascination is the unique possibility of these structures to create space in a simple, fast and reversible way out of almost nothing. Applications such as air houses, hot air balloons, rubber boats, even inflated manned air planes demonstrate the opportunities, but also the limitations of inflatable structures. A great leap forward is the recent development of Tensairity in Switzerland. Combining the inflated structure with cables and struts in a new light-weight structure is obtained with the load-bearing capacity comparable to that of conventional steel girders. First roof structures and bridges prove the feasibility of the new technology. Development of Tensairity is in full swing. Transparent beams, flying wings and actuators are investigated. Air as a structural element offers plenty of options.

12:30 – Ewa Solarz, domplusdom.pl D.E.S.I.G.N – book presentation
D.E.S.I.G.N. is the history of design in a nutshell: a fascinating review of 69 most interesting household items from the last 150 years – from the most classic to the craziest ones: a boxing-ring-shaped bed, a doodled lamp and a skeleton mirror. Most of them are the iconic items of design created by the greatest designers: from Le Corbusier to Philippe Starck. Thanks to light and witty descriptions, colourful anecdotes and even more colourful illustrations, this book is entertaining, surprising, and it draws your attention to the aesthetics and form of the items that surround us.

Ewa Solarz
Graduate of Art History at the University of Warsaw. For many years, she worked as a journalist for the Dom&Wnętrze magazine. Today, she creates an Internet interior design site: www.domplusdom.pl.

13:00 Czesława Frejlich, Rzeczy niepospolite – book presentation
Rzeczy niepospolite, edited by Czesława Frejlich, photographs by Michał Korta, graphic design by Kuba Sowiński, translation into English by Soren Gauger, publisher: Adam Mickiewicz Institute.
The goal of this publication is to propagate knowledge about Polish design and Polish history at the same time. This material is to provide a knowledgebase for the curators and critics who may be interested in organising international exhibitions, fairs and in writing publications about older as well as the more contemporary design.
The publication includes a chronological description of the creative heritage of 36 greatest Polish designers, and each chapter is opened by a special introduction which presents the work of each of the creators in the historical and economic context. Those short texts are written (not without a reason) by David Crowley, a lecturer at the Royal College of Art in London who specialises in East European art – he presents Polish history of the 20th century in a very accessible way, and presents the economic transformations of the past few decades from the point of view of a Westerner. The publication includes nearly 200 photographs. The entries about the designers were written by 20 specialists in industrial design, such as Prof. Marta Leśniakowska (PAN), Prof. Andrzej Szczerski (Jagiellonian University), Anna Maga (National Museum, Warsaw).

13:30 Bogna Świątkowska, Nerwowa drzemka – book presentation
This book leaves out the limited definition of design which is persistently sustained in our part of Europe and which limits the view on design to industrial design and graphic design. This situation is mainly a result of the lack of critical texts which would introduce a holistic approach to diverse design tactics.

Today, it is difficult to imagine another discipline (except for medicine and politics, of course) which would carry such serious hopes for a change of the standards of human life. Each element of the visible reality seems to be calling for new packaging, configuration, function or its own visual identity. At the same time, design has become a very general term, which pushes the boundaries of the field and encompasses the entire spectrum of different and often mutually exclusive practices and methodologies. Development of theoretical reflection on design and its evolution (just as for biology, leading it sometimes to a dead end, regardless of the brutal “natural selection” and the ongoing “genetic drift”) usually result from experience from other fields: sociology, anthropology and psychology.
From the preface by Sebastian Cichocki.

14:00 Naama Steinbock HIT / REDDISH, Culture agents
Naama Steinbock is a product designer and the co-founder of the Reddish (with her partner Idan Friedman). Since her graduation from HIT in 2001 and the beginning of collaboration with Idan, they have received several awards including the Inspired by Cologne 2006 award, the 2007 Design Award of the Israeli Ministry of Science, Culture & Sport and several design awards from the Ministry of Industry, Trade and Labour for industrial design, best furniture and best concept. Her studio works take part in international exhibitions – Felissimo design house in New York, Milan’s Salone del Mobile, Berlin’s DesignMai, Cologne’s IMM, V&A in London and more.During the last four years, Naama has been a lecturer in the Industrial Design Department of the Holon Institute of Technology (HIT) in Israel.

14.40 Galit Gaon, Design Museum Holon
True to its guiding principles, Design Museum Holon will investigate the impact and relationship of design on urban spaces and living, using the city of Holon as a case study. Through a diverse exhibition schedule, the hands-on Design Lab and the Experience Archive, each visitor has the opportunity to expand his or her knowledge of all aspects of design and develop strong tools to explore and define their needs, including a critical language to demand better design.

Galit will go through the process of conceiving and executing the idea of the Design Museum Holon, its impact on the city, and will also give a review of contemporary Israeli design.

Galit Gaon is the Creative Director of Design Museum Holon and the founder, director and Chief Curator of the Israeli Cartoon Museum. Formerly a founder, director and head of Department of Product Design in Askola School of Design, Tel Aviv, as well as a senior lecturer in the Holon Institute of Technology (HIT), Holon. In 15 years of work, Gaon has initiated and curated numerous design exhibitions all over Israel, and was a partner and director of the a desgin studio for Museums, manager of program development and design management for the Tel Aviv Museum, Yad Vashem Museum, Eretz Israel Museum, Massuah Museum, the National Tibetan Museum, Tower of David Museum, the Museum of Islamic Art and various other projects of site conservation. She is a member of the board of the Advanced Design Forum of the Ministry of Industry, Trade and Labor and a member of the board of the Israeli Institute of Packaging and Design Manufacturers Association of Israel. Gaon received a Master’s degree from the University Art Gallery, Tel Aviv and a B.Des. degree from the Bezalel Academy of Art and Design.

15:10 Andrea Trimarchi, Simone Farresin / Forma Fantasma, Moulding Tradition
The ‘Moulding tradition’ lecture aims to be a statement on the ephemeral concept of tradition and shows the contradictions of a decadent culture. Its goal is to explore a craft tradition that is reflective of history and the contexts of the present day. This is explored through a series of objects that mix different materials and techniques and through reference to a variety of historical and contemporary icons.

16:10 Tomasz Jaśkiewicz, Creating dynamic spaces via interactions with their users

Saturday 16.10.2010
10.30-16.30 lectures, Łódź Art Center:
_10.30 Hans Maier-Aichen, Karlsruhe University of Arts and Design, Buck the trend (ENG)
_11:00 Pini Leibovich, Shenkar college course for first year students (ENG)
_11.30 Valentina Carretta, Paulo Santos Barcelos (Fabrica), From fabrica with love (ENG)
_12.00 Philippe Malouin, Mixing materials and manufacturing techniques (ENG)
_12:40 Gian Luca Amadei, Media, design and compulsive impatience (ENG)
_13.20 School Marietta Moraweg – Burg Giebichenstein – Hochschule für Kunst und Design Halle/Saale (ENG)
_14.00 Amica, The process of launching a home appliance, Code Architecture & Design (PL)
_14.30 Maciej Sławek i Adam Sterczała, Ceramika Paradyż, Colour, light, shade – realism of project presentation in the CAD Decor Paradyż software (PL)
_15.00 Jakub Stępień, „HAKOBO HGW: Hakobo Graphic World” – album presentation (PL)
_15.30 Michał Warda, „PGR. Projektowanie graficzne w Polsce” – book presentation (PL)

Details about lectures:

10.30 Hans Maier-Aichen /Karlsruhe University of Arts and Design – Germany,  Buck the trend
Hans Maier-Aichen is a professor of product design at the Karlsruhe University of Arts and Design. He regularly lectures at various universities in China and other Asian countries. The interaction with students and emerging designers from different cultural backgrounds is of major significance in his daily work as a teacher, author and consultant in the field of design.

In 1980, Maier-Aichen founded the Authentics brand, one of the most famous design-driven consumer product companies. To develop the new trademark, he attracted young talents to his design team and challenged them to design products for daily use. Now, thirty years later, he wants to position a generation of either craft-based or so-called conceptual designers as rebels operating against “the market” – against industrial production, consumerism, globalisation and any other system that he feels has been tainted by the financial crisis. His early experience with Asian, African and South American product cultures in the 1970s and 1980s – as a cultural adviser for the Common Market – leads him back to the question “What will happen with Design for the Other 90% in the future?”

11: 00 Pini Leibovich, Shenkar College of Engineering and Design, The lecture is about his studio work and of his unique course he teaches in Shenkar college for first year students.
Pini Leibovich, born in Israel (1962), Graduate of the Bezalel Academy of Art and Design, Jerusalem. Industrial Designer.

The Pini Leibovich Studio was founded in Tel Aviv in 1997, in order to maintain 3 circles of creation, to give deep and broad observation in these 3 circles.
Academic Research and teaching: senior lecturer, Industrial Design Department, Shenkar College of Engineering and Design. Conceptual product design and studio work. Design and development of commercial consumer goods. Attended numerous individual and group exhibitions, awards, his works can be found in several museums and art collections.

11.30 Valentina Carretta, Paulo Santos Barcelos /Fabrica, From Fabrica with love
- introduction about Fabrica (location, departments, clients, job opportunities, projects)
- the general process of our work: concept design – design development – prototypes – promotion in stores
- case study and work in team (we would like to show some application of the previous process through design and interactive projects, showing part of the work in progress)
1) ‘Imaginaire’, exquisite clock and web interaction
2) ‘Upside Down’, furniture collection development, from the design concept to the promotion of the collection at Salone del Mobile
3) ‘Venetian Mirror’ at the V&A Museum
- miscellaneous: other little projects from the interactive and/or design department

12:40  Gian Luca Amadei, Media, design and compulsive impatience
This presentation wants to be an opportunity to reflect and discuss on how the distorted sense of time in recent years is having a deep effect on design production and the media, and on our lives in general. Should we keep speeding up or slowing down?

Gian Luca Amadei trained in Interior Design and studied Architecture History and Theory at the Bartlett. Since 2007 he is Product Editor for Blueprint magazine. Currently he is researching for his PhD in architecture at the University of Kent.

13.20 – Marietta Moraweg – Burg Giebichenstein – Hochschule für Kunst und Design Halle/Saale – Niemcy, Working and studying at Burg Giebichenstein University of Art and Design Halle

14.00 Amica, The process of launching a home appliance, Code Architecture & Design

14.30 Maciej Sławek i Adam Sterczała, Colour, light, shade – realism of project presentation in the CAD Decor Paradyż software
The growth of computer’s computing power and new graphic technologies constantly influence the development of interior design and visualisation software. The quality of those presentations has long been of photo-like quality, but the cost of that was the time we had to spend on reaching the required effect. Maciej Sławek and Adam Sterczała from CAD Projekt, a software development company, will tell us about how CAD Decor Paradyż program realises final project presentations, what image quality control options are offered to the designer, and what effects and in what time can be expected.

15.00 – Jakub Stępień / HAKOBO HGW, Hakobo Graphic World – album presentation
HGW: Hakobo Graphic World is Jakub Stępień’s, a.k.a. Hakobo, first monograph in the form of an artistic book. It is a portfolio which includes several projects: posters, visual identifications, graphic designs of exhibitions, publications, and a limited series of clothing and accessories. This appealing publication breaks away from the traditional “artist’s portolio”, presenting Hokobo’s work as a distinct aesthetic system consequently realised throughout his works.

Jakub Stępień a.k.a. Hakobo (born 1976) is one of the 50 most important poster artists in the world (according to John Foster, author of ‘New Masters of Poster Design: Poster Design for the Next Century’). He also feels great working in visual identification, actions where art meets design, in fashion and design in general. He cooperates with various Polish cultural institutions, e.g.: Muzeum Sztuki w Łodzi, CSW Zamek Ujazdowski, Galerią Design – BWA Wrocław.

Among his clients you will find: Pogo, Festiwal Łódź Design, Wyborowa and others. In his realisations, he presents a characteristic style inspired by both traditional graphic design and street art. His portfolio includes both restrained, simple compositions and realisations based on his fascination with camouflage, graphic noise and the aesthetics of excess.

15.30 – Michał Warda PGR. Projektowanie graficzne- book presentation
PGR is an album which discovers the huge potential of Polish artists. It is also a publication which is a critical summary of the recent history of Polish design.

17.10 SUNDAY
10.00-16.00 lectures, Łódź Art Center:
_10:30 Michał Nowak, Kamikaze, Designer Toys – “Son, these are my toys” (PL)
_11:30 Janusz Kaniewski, Amazing Life – Amazing Work (PL)
_12.00 Oskar Zięta, Underpressure (PL)
_12.30 Maria Dziedzic, ASP Kraków, Warsztaty krakowskie 1913-1926 – book presentation (PL)
_13.00 Andrzej Szczerski, Modernizacje Sztuka i architektura w nowych państwach Europy Środkowo-Wschodniej 1918-1939 – book presentation (PL)
_13.40 Prof. Sławomir Kosmynka, assistant Bogusław Jaworski, Łódź Academy of Fine Arts, Curriculum of the Editorial Graphics and Typography Studio (PL)
_14.10 Paweł Buszko, ASP Poznań, Between Reality and imagination – modern metropolises in the times of Superman (PL)
_14.40 AHE, Michał Kacperczyk, Pracownia Typografii, Academy of Humanities and Economics, Michał Kacperczyk, Typography Studio, Graphics Department, Faculty of Arts of the Academy of Humanities and Economics in Łódź, Typogeometry (PL)
_15:30 LARS Bülow, Kinnarps, Design Management – a way to organise a company (ENG)

Details about lectures:

10:30 Michał Nowak / Kamikaze, Designer Toys – “Son, these are my toys…”
“It reminds me of a scene from American Beauty, when Chris Cooper keeps a plate locked up in a glass cabinet. I’m starting to come up with ideas where I will hide my vinyl figures, so that my son doesn’t trade them in for a He-man.”

Michał Nowak. Graphic designer and illustrator by profession, “designer of happy things” by passion. He graduated from the Faculty of Graphic Design and Painting at the Strzemiński Academy of Fine Arts in Łódź. He used to work for several advertising agencies, currently works as graphic designer at the KAMIKAZE agency in Łódź. He is the creator of one of Polish designer toys: “STOMPER” from RocketDesign, constantly working on new projects.

11:30 Janusz Kaniewski, Amazing Life – Amazing Work

12.00 Oskar Zięta, Underpressure

12.30 prof. Maria Dziedzic, ASP Kraków Warsztaty krakowskie 1913-1926 – book presentation

13.00 dr Andrzej Szczerski, Modernizacje Sztuka i architektura w nowych państwach Europy Środkowo-Wschodniej 1918-1939 – book presentation
During the interwar period an attempt was made at the creation of modernist Central-Eastern Europe composed of independent states by trying to find a place for them in the civilised centre. Even though the interwar period is an unfinished project, it provided the foundations for a new identity of the region, questioning the general conviction about its marginal importance for the “modern age”. Europe’s political map after 1918 had no historical precedence. Between the Baltic and the Adriatic, for the first time in the continent’s history, there formed Czechoslovakia, Yugoslavia, Latvia and Estonia, while Poland, Lithuania and Hungary have gained new territorial shapes. Each of these countries witnessed realisation of individual modernisation programmes related to the creation of the foundations of their independence and to cultural transformations.

13.40 Prof. Sławomir Kosmynka, assistant Bogusław Jaworski, Łódź Academy of Fine Arts, Curriculum of the Editorial Graphics and Typography Studio

14.10 dr Paweł Buszko, ASP Poznań, Between reality and imagination – modern metropolises in the times of Superman

14.40 Academy of Humanities and Economics, Michał Kacperczyk, Typography Studio, Graphics Department, Faculty of Arts of the Academy of Humanities and Economics in Łódź, Typogeometry
Typogeometry is a term coined by the lecturer.
This is an attempt at broadening the attitude of the greatest representatives of the 20th-century avant-garde to modern typography.
Typogeometric design means a synergy of geometric figures which in the context of abstract compositions and subject to mathematical rules acquire a new, typographic meaning.
Typogeometry is the use of letters and geometry as the main means of expression in designing visual communication.
The problems related to typogeometric design will be presented mainly through the analysis of own design works of the lecturer.

15:30 LARS Bülow, Kinnarps, Design Management – a way to organize a company
Don’t be fooled by the title! This time we won’t be talking about “managing design” in the process of implementation of the project to production and cooperation between the designer and the producer but about “management through design”. During the lecture, which will be delivered by Lars Bülow at the invitation of Kinnarps, we will learn how design influences functioning of a company.

Lars Bülow, born in 1952, a well-known Swedish interior designer (SIR/MSA) and designer (MSD), graduated from the University College of Art, Crafts and Design in Stockholm.
Since 1978, he has worked for various Swedish furniture and lighting companies, and in 1992, together with Kersti Sandin, he established a designer furniture studio Materia, which has become very successful in Sweden. In 2004, the Materia brand was included into the Kinnarps group portfolio.
Lars has received numerous awards, e.g.: SIR/Forum Prize 1983, Forsnäs Prize 1985, Best in Show – Designers Saturday 1999, Meeting Place of the Future 2003. Between 1983 and 2000, he was awarded the Excellent Swedish Design prize 19 times. He is a two-time Red Dot Award nominee. His designs can be found in several collections of modern design, e.g. at the National Museum in Stockholm, at the Röhsska Museum of Fashion, Design and Decorative Arts in Gothenburg and at the Museum of Applied Art in Cologne.

Wednesday 20.10

Meble VOX was the only East European company to be honoured in the Design Management Europe Award 2009 competition for its development strategy of the New Folk Design concept, which includes a design festival, cooperation with specialists in dying crafts and the creation of innovative

17:00 Anna Wróblewska / Meble VOX SP. z o.o. S.K.A, Managing innovation in a company (PL)
Why does good design move us? And when this happens, do design and desire become one? Why are some companies successful, which in turn increases the demand for their products and makes work for them very appealing? Answers to these questions can be found in understanding of the role of design management. Design combines business and technology in order to satisfy needs and to solve problems, improving the quality of life and creating a new, innovative value. It amalgamates business, which is founded on logic, with the client’s world driven by emotions and focus on the human. Thanks to this, a design manager, through working with a multidisciplinary team, can create a new value for products and offer an effective strategy based on design, thus gaining a competitive advantage and winning the hearts and minds of consumers. Moreover, the methodology of teaching concentrated on the idea of design thinking allows us to establish a new style of work; more effective, based on multidisciplinary teams; more creative, as it draws inspiration from design methods and definitely more concentrated on humans, and their functional and emotional needs. As fans of design management envision it: business has just gained a new domain which enables you to change the world and to… ENJOY YOUR LIFE!
Anna Wróblewska. Design management consultant, author and specialist advisor of innovative studies in Design Management. She cooperates with Vox Industrie SA (Meble VOX brand). She is the co-creator of the company’s strategy and its structural transformation in design management. She develops and implements new products, cooperates with designers and manufacturers from different areas (glasswork, ceramics, aluminium, upholstered and cabinet furniture), conducts product research, trend and market analysis, product range management by analysing sales and designs, and creates display standards for new showrooms. She cooperates with Pro Design and the Marshal’s Office of Wielkopolskie Voivodship on design projects, e.g.: she is the author of events: “Design 1:1”, “Design in times of crisis” (Design w czasach kryzysu), “What is design?” (Co to jest design?) – a course in design management and “New Folk Design”.
The New Folk Design festival was awarded by the Ministry of National Education the title of the best project in Poland in 2009 in the “Economy and business” category. The Marshal’s Office of Wielkopolskie Voivodship was awarded the title “Leader of the European Year of Creativity and Innovation”.

18:00 Katarzyna Gliszczyńska, ProDesign Sp. z o.o., MAMAMA – example of user-oriented design (PL)
MAMAMA is a series of multisensory furniture which facilitates child’s development. Their design is based on cognitive and psychological knowledge and on research on target users: children at the age of 0-3 years. This knowledge has become the stepping stone for the design.
This lecture will describe in detail the path from the idea to implementation of the collection.

Katarzyna Gliszczyńska. For the last few years, she has worked in the field of design management, first interactive, then in innovative interior furnishing (e.g. Planika Fires). At Pro-Design, the owner of Stara Drukarnia, which hosts the new incubator and centre of design, she is the specialist advisor and business relations specialist. For VOX Industrie SA, she manages the MAMAMA project – multisensory furniture which facilitates child’s development. For the Marshal’s Office of Wielkopolskie Voivodship, she designed Food Design – the first such event in Poland.

19:00 Lidewij Edelkoort / School of Form, Trend Union, Landscaping Interiors: design and lifestyle 2012
Li Edelkoort, the creator and ambassador of the new School of Form in Poznań, the director of Design Academy Eindhoven, is a world-class specialist in trends – a trend forecaster (a person who predicts trends, who monitors social, economic, political and scientific phenomena as trend-forming factors). Li Edelkoort is a fashion and interior design trendsetter.
Lidewij Edelkoort. Born in 1950 in the Netherlands, she studied fashion and design at the School of Fine Arts in Arnhem. She then became a trend forecaster for a Dutch department store – De Bijenkorf, a market leader. It was there that she discovered her talent for forecasting future trends and her unique ability to predict what consumers will want to buy in a few seasons’ time. This led her to move to Paris (1975) and to start working as an independent trend consultant. Soon afterwards, she created the Trend Union. In 2003, she was listed by the TIME magazine as one of the 25 most influential people in the fashion world, and a year later she received the Netherlands’ Grand Seigneur – a prestigious award for her work in fashion and the clothing business. In 2005, Aid to Artisans awarded Li Edelkoort a lifetime achievement award for her input in the development of art craft and design. In March 2007, she received the title “Chevalier des Arts et des Lettres” from the French Minister of Culture and Communication.

*PL- Lecture in Polish
*ENG – Lecture in English

Entrance to the lectures with multi-entrance pass (30PLN), available in the Festival Office, Tymienieckiego 3.