Be Cycle & Fashion

Sustainable development, responsibility for the future of our world and creative action constitute the true art of living and daily inspiration for many people today. What will be the result of combination of these three values? Famous fashion designers try to answer this question by looking closer at one of the symbols of eco-responsibility – a BICYCLE!

Fashion, art and design have been actively cooperating for years for preservation of the natural environment. That is why fashion designers agreed to take part in the BE CYCLE & FASHION campaign. Basing on the French model of a Peugeot fixed gear bike, they have created bicycles of their own design.

Be Cycle & Fashion bicycles are genuine works of art. They are becoming a symbol of ethics of a new era, being an efficient means of daily, creative way to protect our environment.

Be Cycle & Fashion campaign is created by women: Anna Neneman – co-creator of One Heart Channel, Caroline Saslavsky – Idenium PR agency, and Sylvie Burger – SB Conseil.

Artists: Agatha Ruiz de la Prada, Ylan Anoufa, Antik Batik, Gabriella Cortese for Karim Bonnet, François Duris, Marithé + François Girbaud, Elieux by Kaori Ito, Jean-Claude Jitrois, Jérome L’huillier, On Aura Tout Vu for Swarovski, Kenzo Takada

Spherical tent
At the corner of  Piotrkowska/Piłsudskiego

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